In bao bì giấy
Bao bì giấy của nhãn hiệu Bioré đẹp
Th4
Hiện tại người tiêu dùng phần lớn đều có xu hướng sử dụng các loại mỹ phẩm ngoại nhập từ các nước phương tây cũng như từ Anh, Pháp, Mỹ,…hay các nước châu Á như Malaysia, Hàn Quốc, Nhật Bản,… với nhiều thương hiệu, nhãn hiệu nổi tiếng. Trong đó, Bioré đến từ Nhật Bản chính là một trong những nhãn hiệu nổi tiếng về chất lượng, hiệu quả, được đầu tư nhiều vào chất lượng cũng như bao bì giấy chứa đựng.
Nhãn hiệu Bioré
Bioré là một nhãn hiệu mỹ phẩm chăm sóc da được ra đời vào năm 1980 từ nhà sản xuất KAO đền từ Nhật Bản. Đối tượng hướng tới của dòng sản phẩm này chính là chăm sóc da cho nữ giới với nhiều loại khác nhau như sữa rửa mặt, sữa tắm, bông tẩy trang, kem chống nắng, lột mụn,… đáp ứng tốt những yêu cầu khác nhau của phái đẹp.
Tên gọi Bioré theo tiếng Nhật chính là sự kết hợp giữa hai yếu tố quan trọng đó là Bio mang ý nghĩa biểu trưng cho sự sống, và Ore chính là vàng. Hay được hiểu chung là thể hiện vẻ đẹp, sự thông minh và tính nguyên bản.
Thương hiệu Bioré có mặt tại nhiều quốc gia khác nhau trên thế giới, và ở Việt Nam là từ năm 1997 với sản phẩm đầu tiên chính là sữa rửa mặt dành cho teen. Cho tới thời điểm hiện tại, nhiều sản phẩm khác nhau của nhãn hiệu này được người tiêu dùng Việt Nam lựa chọn.
Đặc điểm của các sản phẩm của nhãn hiệu này chính là hướng tới làm sạch, cân bằng độ ẩm và dưỡng da an toàn. Chất lượng của mỹ phẩm luôn được đảm bảo và có nhiều sản phẩm mới để phục vụ cho thị trường với những mẫu in bao bì giấy khác nhau.
Đặc điểm bao bì giấy của Bioré
Đầu tư và chất lượng và bao bì chứa đựng chính là hai yếu tố đóng vai trò quan trọng trong việc nhận diện thương hiệu và tăng hiệu quả trong kinh doanh. Vì thế, Bioré cũng đầu tư vào in bao bì giấy chất lượng cho các sản phẩm của mình.
Về cơ bản, bao bì trực tiếp của mỹ phẩm sẽ được làm từ chất liệu nhựa với những thông tn, hình ảnh được thể hiện khac nhau. Còn bao bì ngoài thì phần lớn các thương hiệu sẽ chọn chất liệu giấy, Bioré cũng vậy.
Trên bao bì sẽ được thể hiện những thông tin về sản phẩm, thương hiệu, slogan, logo,… và hình ảnh để minh họa cho sản phẩm. Màu sắc được sử dụng sẽ tùy thuộc vào loại sản phẩm được sản xuất là như thế nào để tạo được sự đồng đều, và nâng cao hiệu quả nhận diện, quảng bá thương hiệu lên cao hơn.
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